CLIENTS

A major UK FMCG manufacturer used our system to get data on the performance of a new formulation of a personal care product from their consumer panel. Panel members attended a 30-minute briefing. Over the next few weeks they used their own mobile phones to respond to questions on their experience of the product, and on the contexts in which they used it. These questions were sent to each panel member at times chosen by the research team. The panel also called in to report product performance whenever its performance was below par or exceptionally good. Panel members reported that the system had been easy to use and not intrusive. Covert independent checks on the events reported showed good reliability for the data gathered using Situational Research’s method.
Health researchers used our system to follow up participants who had been given a course of treatment with a new medicine. The 400 volunteers were called every day for a week, and then at weekly intervals for six weeks. The researchers were delighted with the reliability, effectiveness and efficiency of our system.

A major food manufacturer has chosen Situational Research’s system to play a central role in a three-year project designed to study factors in appetite for and consumption of their products. Calls will be made to sample participant’s behaviour and relevant psychological and contextual variables related to diet and appetite. The fact that the method is automated and able to interact with large numbers of consumers over extended periods makes it ideal for this kind of work.