|
SERVICES
We use an innovative application of tried
and tested technologies to support your field-based
panel research for product testing and audience surveys.
Our technology grew out of research carried
out by Dr Phil Gee (one of our directors) in the School
of Psychology at the University of Plymouth (rated 5
in the last Research Assessment Exercise). It was originally
developed as a means to get behavioural and psychological
data on activities that couldn’t easily be studies
in the lab. However, its potential for research in other
academic and commercial fields was immediately obvious.
For example, the approach has been used in product testing
research for a division of a major FMCG manufacturer.
Another is using it to monitor product consumption.

|